Taking e-commerce further
To be in opposition of a formula or status quo. To not conform.
Creative agencies are the worst.
We'll bet you've combed through dozens of "digital brand and innovation" agencies that work with "ambitious brands with purpose." Don't ya love all the intersecting circle graphs that explain how "brand" and "innovation" come together to generate success?
And the buzzwords! Ideation, omnichannel, thought leader, disruptor, core competency... so creative!
All this language is used to impress, but also make you feel out of your depth. We think it's lazy.
We also create amazing content.
The agency M.O. is often the same. Build show pieces to lure in more clients, deliver work fueled by the ego of the creative director, rework templates to save time and bill lots and lots of hours.
We don't subscribe to formulas.
More importantly, we don't say things like "Millennials value authenticity," "pink behind palm leaves would be perfect" or "we work with brands with purpose," as if any brand doesn't think they have a purpose.